Village Baker

A Local Delight Turned Favorite OF West Michigan

Village Baker Social Media Case Study


Spring Lake's Village Baker opened July 2011 with Sara Rathbun & Oran Rankin serving locally sourced homemade baked goods. The founders created an eclectic atmosphere that brought the community together through delectable dishes and casual dining.

The Village Baker is filled with second hand and hip sensibilities and was pieced together by Sara herself and reflects the beautiful and romantic style of our surrounding area. The restaurant offers choices of comforting custom pizzas, perfectly unique bread options, and memorable sandwich combinations. 

What could be missing? Spring Lake's Village Baker was lacking an interactive and modern website, an engaging social media presence, and multiple business listings across the internet went unfilled ( like Yelp and TripAdvisor). This hurt their SEO (ability to show up on google searches) and left their customers to forget their experience until the next time they drove by.



The Solution

  • Completely Redesigned Website

  • Custom Social Media Strategy, Brand Specific Content Creation, and Overarching Management Across Facebook, Instagram, Twitter, Pinterest, Foursquare, Yelp, Linkedin, TripAdvisor, Google Plus, & Google Business.

  • 10 Posts For All Social Media Profiles Per Week

  • Paid Promoted Post Per Week

  • Rewards Program Management (Fivestar Rewards) To Push Out Weekly Content

  • Responded To All Reviews On Facebook, Google, TripAdvisor, & Yelp

  • Monthly Analytics Reports

Results (14 Month Consultation)

  • Revenue Increase To Almost 3 Million A Year

  • +2300 Facebook Followers

  • +1700 Instagram Followers

  • +800% Average Engagement

  • #1 Restaurant In Spring Lake

  • 70,000 Average Impressions Per Month

  • 4X Increase In Search Engine Visibility

  • 10X Monthly Website Visitors